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September 2010


Innovative Timer Features Fun Camouflage Pattern and Handy Page Clip

CHANDLER HEIGHTS, AZ – Now kids don’t need to stop reading, or tracking their required minutes for school, just because the lights go out. That’s because the new mark-my-time™ Digital Booklight features a built-in light fixture, a handy page clip and convenient digital timer that helps kids track their reading minutes. The new book light, which also doubles as a bookmark, comes in three hip camouflage prints: Camo Blue, Camo Pink and Camo Green and will retail for $14.95.

Made from durable polyethylene plastic, the mark-my-time Digital Booklight is sized like a traditional bookmark to fit neatly between the pages of any book. The innovative book light consists of an attached LED light on an arm that extends 1 ¾ inches out over the page and rotates up to 180 degrees. The light fixture also rotates 45 degrees on its own axis to direct light across the page. This light is powered by two replaceable button batteries. It’s ideal for bedtime reading or low-light situations.

The digital clock/timer at the top is powered by an inexpensive, replaceable watch battery. It features a standard countdown timer which also turns off the book light and a cumulative mode which tracks and stores up to 100 hours in memory. It also features a special 60-second countdown mode to help with fluency testing. These timer features allow kids and their parents to tell not only how long they have been reading, but also how quickly.

To use the timer, kids just need to push a button to set either a countdown or cumulative mode. With the countdown timer, young readers know, at a glance, how much time is remaining in their reading session. The cumulative timer is ideal for multiple reading sessions or when they need to know, collectively, how much they’ve read in a day, a week or over the summer or other holiday break from school.

Ideal for children five years and older, the mark-my-time Digital Booklight is available nationwide at leading bookstores, specialty toy retailers and souvenir gift shops. With its electronic functions, fun colors and the handy light fixture and page clip, it’s easy to see why the mark-my-time Digital Booklight is a must-have school supply, summer reading tool, birthday gift or stocking stuffer.

The company’s original product, the mark-my-time Digital Bookmark, has been tested and approved by a variety of parenting and academic organizations. The mark-my-time Digital Bookmark has received the National Parenting Center Seal of Approval, as well as the Mr. Dad Seal of Approval. It has also been named Creative Child Kids’ Product of the Year and has won The Family Review Center gold award and the Fat Brain Toy Award in the category of teaching toys and tools, to name just a few of its many rewards.

For more information regarding the new mark-my-time Digital Booklight or the original mark-my-time Digital Bookmark, retail availability, usage tips, testimonials and fundraising-related activities, or to place an online order, visit

“This has been such a helpful tool for her because she used to stop reading, pull herself out of the story, just to come and ask me how much longer she had to read, every five minutes! Now she doesn’t need to. This has been an extremely helpful tool in her schooling. I recommend it to everyone and it would make a great stocking stuffer for all the kids on your list!”

—Jennifer, The Dirty t-shirt blogger
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