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February 2009


Addition of 60-Second Fluency Timer, New Colors Enhance Timer’s Value in the Classroom and Motivate Kids to Read More

CHANDLER HEIGHTS, AZ - Over the years, the mark-my-time™ digital bookmark has helped thousands of students accurately monitor their required reading times. As a result, it has become a frequently used reading tool both in the home and in schools across the country. Now, the product that has proven to be so effective in getting kids excited about reading and actually wanting to read more, is even better. In addition to a traditional countdown timer and cumulative timer, the new and improved mark-my-time digital bookmark also features a special 60-second countdown which is ideal for fluency testing. So students, as well as their teachers and parents, can not only tell how long they’ve been reading, but also how quickly.

Like the original mark-my-time digital bookmark, the newest generation product is so convenient and easy to use. Simply push a button to set the timer for either a countdown or cumulative mode. With the countdown timer, students know, at a glance, how much time is remaining in their reading session. The cumulative timer is ideal for multiple reading sessions or when students need to know, collectively, how much they’re read in a day or even a week.

With its electronic functions and fun colors, it’s easy to see why the mark-my-time digital bookmark encourages kids to make reading a daily habit. And now there are even more colors from which to choose. New to the product offering are yellow, red and fuchsia bookmarks, which complete the original selection of neon green, blue and purple.

Sized like a traditional bookmark to fit neatly between the pages of any book, the mark-my-time digital bookmark is made of polyethylene plastic for added durability. At the top is a digital clock that’s powered by an inexpensive, replaceable watch battery.

Parents will appreciate the fact that the digital bookmark has been tested and approved by a variety of parenting and academic organizations. The mark-my-time digital bookmark has received the National Parenting Center Seal of Approval, as well as the Mr. Dad Seal of Approval. It has also been named Creative Child Kids’ Product of the Year and has won The Family Review Center gold award and the Fat Brain Toy Award in the category of teaching toys and tools.

In addition to serving as a useful tool during reading sessions, the mark-my-time digital bookmark is ideal for timing music practice sessions, timed math fact activities and homework study sessions. Ideal for children five years and older, the mark-my-time digital bookmark is available nationwide at leading bookstores, discount drug chains and wholesale clubs at an average retail price of $8.95.

“This has been such a helpful tool for her because she used to stop reading, pull herself out of the story, just to come and ask me how much longer she had to read, every five minutes! Now she doesn’t need to. This has been an extremely helpful tool in her schooling. I recommend it to everyone and it would make a great stocking stuffer for all the kids on your list!”

—Jennifer, The Dirty t-shirt blogger
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