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February 2009

INNOVATIVE mark-my-time™ DIGITAL BOOKMARK GETS KIDS EXCITED ABOUT READING

One-of-a-Kind, Colorful Timer Conveniently and Accurately Monitors Children’s Reading Times

CHANDLER HEIGHTS, AZ - It’s never been easier to monitor children’s reading times or get them excited about reading thanks to the mark-my-time™ digital bookmark. The innovative digital bookmark features bright, fun colors and electronic functions to help encourage kids to make reading a daily habit.

“When we first developed the concept for the digital bookmark, it was in response to our need to accurately track our own children’s reading times,” said Maureen Farinella, founder of mark-my-time. “My husband, Joe, and I asked other parents what they used, but no one had a good solution. So, together, we created one. What we found, however, was that more people were attracted to our product because of its ability to actually get children excited about reading.”

The award-winning mark-my-time digital bookmark is made of durable polyethylene plastic and comes in three hot colors—neon green, blue and purple. Its slim form fits neatly between the pages of any book. At the top is a digital clock that’s powered by an inexpensive, replaceable watch battery. Parents can choose to set a countdown timer with alarm that alerts students when they have completed their required reading time. Or, there is a cumulative timer, ideal for multi-session reading, which tracks total time read throughout the day.

In addition to serving as a useful tool during reading sessions, the mark-my-time digital bookmark is also ideal for timing music practice sessions, timed math fact activities and homework study sessions.

For children 5 and older, the mark-my-time digital bookmark is available nationwide at leading bookstores, discount drug chains and wholesale clubs at an average retail price of $8.95.

 
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“This has been such a helpful tool for her because she used to stop reading, pull herself out of the story, just to come and ask me how much longer she had to read, every five minutes! Now she doesn’t need to. This has been an extremely helpful tool in her schooling. I recommend it to everyone and it would make a great stocking stuffer for all the kids on your list!”

—Jennifer, The Dirty t-shirt blogger
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